Hey, I’m
Franchesca.
I build engaging and effective learning solutions designed to empower people and organizations to solve every day problems.
Recent Work
Ad Policy for Brands
Problem: Global brand partners were facing repeated ad policy violations when launching campaigns across markets, due to a lack of awareness around region-specific advertising policies relevant to their industries.
Solution: Created an industry-specific policy playbook that translated TikTok’s global advertising guidelines into actionable, brand-relevant insights. The resource provided tailored guidance based on each brand’s product category and geographic focus, empowering teams to launch compliant, high-impact campaigns with confidence.
Ad Policy for Creators
Problem: Brands partnering with content creators were seeing a rise in ad policy violations, stemming from knowledge gaps around how TikTok’s advertising guidelines applied to branded content. This created compliance risks and disrupted campaign execution.
Solution: Designed an ILT deck to deliver clear, scenario-based training on policy application for ad content. Paired the training with an evergreen policy handbook, providing creators and brand teams with an ongoing reference to support compliance and reduce violations.
TikTok Academy
Problem: Small-to-medium business (SMB) advertisers were encountering frequent ad policy violations due to a lack of direct support and limited understanding of TikTok’s policies. Without access to dedicated TikTok representatives or targeted ad policy training, many brands struggled to launch compliant, successful campaigns.
Solution: Developed a self-paced and accessible global eLearning curriculum for unmanaged SMB clients. The training provided clear, brand-friendly guidance on TikTok’s advertising policies, along with practical examples and creative best practices.
Training Resources
Problem: During the shift to virtual instruction in the pandemic, school communities faced urgent digital adoption challenges. Educators and students needed self-paced and on-demand support to build fluency with new technology platforms and tools.
Solution: Developed and delivered a robust suite of on-demand instructional content and live workshops designed to rapidly up-skill educators and students. The program focused on practical, easy-to-follow guidance that empowered users to confidently navigate digital platforms, boosting adoption and ensuring continuity in teaching and learning.
Designing people-first
learning experiences.