Hey, I’m
Franchesca.
I build engaging and effective learning solutions designed to empower people to solve every day problems.
Recent Work
Food and Bev (Prototype)
Problem: Food and beverage advertisers were losing revenue on TikTok due to frequent ad policy violations tied to unclear ad creative policy guidelines.
Solution: Built an eLearning course that demystified ad policies with real-world scenarios, interactive practice, and actionable best practices—empowering advertisers to launch compliant campaigns.
TikTok Academy
Problem: SMB advertisers on TikTok faced frequent ad policy violations due to limited training, leading to account suspensions and campaign challenges.
Solution: Built a global, self-paced eLearning program with clear guidance, real-world examples, and practice activities to help SMBs understand and apply TikTok’s ad policies.
Digital Literacy
Problem: The shift to virtual learning left educators, students, and families struggling to adapt to new digital platforms, risking disruption to teaching and learning.
Solution: Built a full library of on-demand resources and facilitated live workshops to provide clear, practical training on tools like Google Classroom and G Suite, helping users of all skill levels quickly get up to speed.
Ad Policy for Brands
Problem: Global brand partners struggled with ad policy violations during multi-market launches because they weren’t clear on regional ad policy nuances.
Solution: Developed industry-specific handbooks with clear, actionable guidance tailored to each brand’s products and markets, helping teams launch compliant and effective campaigns worldwide.
Ad Policy for Creators
Problem: Brands partnering with creators were facing rising ad policy violations on TikTok due to lack of policy training and confusion on how policies applied to branded content.
Solution: Created a live training and a policy handbook that gave clear, scenario-based guidance and a long-term reference to help creators stay compliant and reduce violations.
Ad Policy Infographics (Refresh)
Problem: A set of 11 industry-specific ad policy infographics had become outdated, both in design and content, leading to confusion around current TikTok ad policies.
Solution: Led a full refresh of the infographic collection—modernizing the visual design for clarity and accessibility, while updating policy content to reflect the latest policies, ensuring advertisers had accurate, easy-to-digest guidance.
Designing people-first
learning experiences.