Hello,
my name is Franchesca.
It means “she who is free.”
I'm an Austin-based Instructional Designer but a New Yorker through and through.
I see the world through stories and have a tendency to thrive in places where creativity is celebrated.
Education and design bring me to life.
I enjoy a good cup of coffee, audacious laughter, cycling, all things New York City, and constantly challenging myself to leave people and places better than I found them.
Scroll down to see what I can do…
Projects
Ad Policy: Handbooks
Overview: A selection of tailored handbooks designed to teach advertisers, agencies, and creators how TikTok’s global ad policies apply to their specific industries.
Ad Policy: Blended Experience
Overview: An instructor-led training deck and a tailored handbook designed to teach content creators how TikTok’s global ad policies apply to their content and provide a post-training overview resource.
Ad Policy: eLearning Courses
Overview: A diverse catalogue of comprehensive eLearning courses designed to teach advertisers, agencies, and creators about TikTok’s ad policies and how to run policy-compliant ads on the platform.
Training Materials
Overview: A repertoire of training resources created for the NYC Department of Education to help address the technological skills gap school communities faced as a result of the COVID19 pandemic.
